10 June 2015
Global release day: “think Fridays, think new music”
One month from now, music fans around the world will for the first time be able to access new albums and singles on the same day. This is a big achievement. The global release day levels the playing field for music fans internationally. It can raise awareness of newly-released tracks and albums globally. And it’s a celebration of new music on an international scale.
Today, we have revealed the “New Music Fridays” branding that will accompany this change. Most consumers today probably don’t know what day of the week new releases come out. In future, we hope it will be a case of “Think Fridays . . . think new music”.