Visual style
Colour
RGB
Colours for use in digital applications (e.g. website banner ads, social media avatars/artwork, etc.).
RGB Purple
- HEX: #9500F7
- RGB: 149/0/207
RGB Pink
- HEX: #FF00CA
- RGB: 255/0/202
RGB Cyan
- HEX: #00FFFF
- RGB: 0/255/255
RGB Yellow
- HEX: #FFDE3F
- RGB: 255/222/63
Black
- HEX: #000000
- RGB: 0/0/0
CMYK
Colours for use in printed applications (e.g. posters, magazine advertising, in-store signage, etc.).
CMYK Purple
- CMYK: 50/88/0/0
CMYK Pink
- CMYK: 3/90/0/0
CMYK Cyan
- CMYK: 69/0/10/0
CMYK Yellow
- CMYK: 3/6/85/0
Black
- CMYK: 0/0/0/100
Background colours & gradients
BG Red
- HEX: #FF5D4D
- RGB: 255/93/77
- CMYK: 0/79/69/0
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BG Purple
- HEX: #68366E
- RGB: 82/38/92
- CMYK: 68/91/28/13
BG Blue
- HEX: #00C3D6
- RGB: 0/186/207
- CMYK: 72/0/18/0
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BG Navy
- HEX: #14547D
- RGB: 20/84/125
- CMYK: 92/56/25/5
BG Purple
- HEX: #68366E
- RGB: 82/38/92
- CMYK: 68/91/28/13
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- -
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BG Pink
- HEX: #F07A97
- RGB: 229/97/135
- CMYK: 0/67/18/0
BG Blue
- HEX: #00C3D6
- RGB: 0/186/207
- CMYK: 72/0/18/0
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- -
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BG Yellow
- HEX: #FFDE3F
- RGB: 255/222/63
- CMYK: 3/6/85/0
BG Pink
- HEX: #F07A97
- RGB: 229/97/135
- CMYK: 0/67/18/0
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- -
- -
- -
BG Red
- HEX: #FF5D4D
- RGB: 255/93/77
- CMYK: 0/79/69/0
Typography
Source Sans Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
This is the core typeface used in all brand applications. It is freely available for both desktop and web uses and can be downloaded here.
Supporting marks
Marks
A .zip file containing usable artwork files for the supporting brand marks